• Led brand strategy for a fast-growing functional beverage startup, overseeing marketing across social, retail, partnerships, PR, and packaging.

• Grew TikTok following 103% and increased TikTok Shop sales 179% by refining content strategy, securing creator partnerships, and building performance-driven systems.

• Directed a full redesign of leilo.com, driving a 97% lift in website sales while elevating the brand’s digital experience.

• Led the brand refresh across messaging, tone of voice, packaging, and retail materials to create a more cohesive and premium consumer experience.

• Built retailer pitch decks, POS systems, and distributor training tools to strengthen the “why leilo” story and support sell-through.

• Partner with founder to strengthen go-to-market strategy, marketing efforts, and sales operations for a promotional marketing agency.

• Implemented a streamlined HubSpot system and targeted email marketing flows to improve pipeline visibility and outbound performance.

• Build strategic sales planning framework that shifted the team from reactive selling to a more proactive, insight-driven approach.

• Develop outreach systems, pipeline management tools, and monthly accountability structures to improve forecasting and revenue execution.

• Led the development and execution of On-Premise marketing strategies to drive brand awareness and consumer engagement in Texas & Oklahoma.

• Built and maintained strong relationships with bar, restaurant, and venue partners to optimize brand presence and sales.

• Managed and mentored a team of sales specialists, providing guidance on event execution, promotions, and local marketing initiatives.

• Oversaw execution of large-scale experiential events, activations, and sponsorships to create memorable consumer experiences.

• Analyzed market data and sales trends to assess effectiveness of campaigns, adjusting strategies to meet KPIs and drive growth.

• Collaborated with cross-functional teams to ensure alignment on brand messaging, regional goals, and localizing national strategies.

• Developed and managed budgets for On-Premise activities, ensuring optimal allocation of resources for maximum impact.

• Led and developed a team of 4 Brand Marketing Specialists and 44 Student Marketeers, coaching them to drive consumer engagement through marketing initiatives focused on driving trial and awareness.

• Executed high-impact activations in Texas and Oklahoma—including Formula 1 Austin—delivering top-tier execution in the field.

• Acted as the voice of the consumer, consistently gathering feedback to ensure our marketing strategies align with the target audience Red Bull aims to engage.

• Collaborated with the regional and national teams to build bottom-up plans and bring campaigns, sales support, point of sale, and key pillars to life.

• Developed a dynamic business strategy to drive innovation, anticipate industry shifts, and maintain a competitive edge.

• Brought my vision to life by briefing agencies to develop in-store point-of-sale materials for use within the distributor network.

• Provided strategic analysis and mission-critical project management at the regional leadership level.

• Analyzed regional performance and worked cross-functionally to develop strategies for identifying new consumers, increasing market share, growing volume, and executing projects to capitalize on opportunities.

• Held a leadership role in the development and implementation of high-impact projects across marketing, distribution, and on premise sales departments, ensuring proper alignment of deliverables and resource allocation.

• Developed relationships across all levels and geographies to monitor and maintain both the proper execution and the cultural pulse of the region.

As a part of Red Bull's premier Graduate Program, I am gained a diverse view of the business through three unique rotations (category insights, key accounts, & distribution). Throughout each rotation, I had a variety of different roles and responsibilities, as listed below.

• Supported the VP of Key Accounts on a daily basis with deck building, report generation, and tool creation to streamline leadership processes.

• Worked as a category analyst to provide reporting and metrics for building sales presentations.

• Served as the designated project manager for tentpole POS orders, WingTips, and Key Account Manager toolkit development.

• Played a key role in the advertising sales team, developing and presenting strategic, data-driven digital Out-of-Home (OOH) proposals for high-profile accounts, including Adobe Stock, Hewlett-Packard, Facebook, Lexus, AWS, and ServiceNow, across Captivate’s digital video network, mobile extensions, and programmatic partnerships.

  • Designed and optimized media plans using audience insights and analytics from Dstillery Discover Maps, MapPoint, Nielsen Scarborough, and Captivate’s tenant database to maximize campaign performance.

  • Led end-to-end campaign execution, managing client relationships, delivering weekly/monthly affidavits, and producing comprehensive wrap reports.

  • Drove $12M in new business revenue during the 2019-2020 fiscal year by contributing to strategic sales initiatives and client acquisition efforts.